Pop Goes the Library

Using Pop Culture to Make Libraries Better.

by Sophie Brookover, Liz Burns, Melissa Rabey, Susan Quinn, John Klima, Carlie Webber, Karen Corday, and Eli Neiburger. We're librarians. We're pop culture mavens. We're Pop Culture Librarians.

2006-07-27

RIP: Teen People Magazine, 1998-2006

According to a memo from honchos forwarded to the YALSA-BK listserv, venerable teen periodical Teen People is ceasing publication.

From the memo:

We will continue to invest in the brand through TeenPeople.com, which shows promise and growth. Teen People's groundbreaking launch in 1998 as a magazine and website was an industry first, and one that we remain proud of.

It's not really that surprising that TeenPeople.com is more successful than the magazine's print incarnation, for two reasons.

First, there are so many teen magazines glutting the market right now that it was inevitable some would start dropping like flies. I predict teen celebrity magazines like J-14 and Right On! will remain popular, and that even a more niche titles like Teen Vogue and Sweet 16 will survive. Meanwhile, adult titles with high teen appeal, like InTouch and USWeekly (to say nothing of gossip sites like Defamer, Perez Hilton, Pink Is The New Blog, and Go Fug Yourself) will continue to drain readers from more traditional titles like Seventeen. I suspect that's the primary cause of Teen People's downfall.

Second, TeenPeople.com is an online community, which as we all know, teens flock to. MySpace, LiveJournal, Xanga, Last.fm, Facebook, you name it, they're there. (Side note: Is anyone tracking teen membership & involvement at Flickr? I bet they're loving Flickr.)

So, Teen People, the magazine, is dead. Long live TeenPeople.com!

1 Comments:

  • At 6:07 PM, Blogger Amy J. Kearns, MLIS said…

    I agree with you that the probable reason for the decline of the print teen people is the "online community" of teenpeople.com, But, if DOPA continues to pass through the government, teenpeople.com will be blocked precisely b/c it IS an "online community" as you say! UGH! oh no! What will happen!?

     

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